B.Braun needed a new corporate brochure for their UK market. It had to inform, educate and intrigue people to their UK proposition.
The simple statement 'look inside' was printed onto a material bound cover both front and back. Reading forwards you would gain insight into the company and its operations. Reading in reverse you would find out different facts relating to the human anatomy.
Microscopic Photographs were used throughout to enhance this idea and add style. These also contrasted the existing B.Braun imagery with added substance.