Milton House Branding
We were asked to Pitch to re-brand a local office building in Sheffield. Milton House were looking to refresh and modernise their tired current identity. Logo design, website, brochure and building signage were all required. Milton were looking for a confident, eye catching brand with a sense of history to stand out in a tough office to let marketplace. A simple but memorable logo design was created from deconstructing a heavy sans serif font. This transferred well to signage. A colour scheme was chosen to reflect the front glass fascia of the Milton House building. This was echoed in the brochure by using trace dividers, enabling the viewer to be able to glance at building specifications whilst still reading general information and imagery.
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