Silver Spring Soft Drinks wanted to refresh their Pulsar Energy range to stake a claim in the fast growing energy drinks market.
The objective was to transform the brand from a tertiary looking product into something which could challenge the market heavyweights like Lucozade, Red Bull & Monster.
A strong, energetic logo was created. This was supported by an identity with a grid system of tinted bold colours giving the feeling of energy and movement. This gave the packaging fantastic stand out.