Top Business Branding
Top Business are a human resources specialist based in Egypt. They were in desperate need of a re-brand and really needed something to reflect their standing within this marketplace. They wanted a brand to reflect these values; Professional, respected, confident, efficient, successful, committed, quality, responsible, reliable. The idea to create and interlocking symbol that reflected that they have numerous relationships and connections with hundreds of people and businesses. This ideal was stripped right back to the most basic of graphic interpretations; two circles locked together as one. I then repeated this for emphasis and to reflect the many partnerships which they have. Visually it also becomes a mark of excellence, a stamp of quality. The colour scheme is simple, set in black and white which exudes confidence and quality, reliability and is to be respected.
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